The problem with the word "propaganda" is that audiences assume that it refers only to the content of the disruptive message, rather than the sophisticated strategic psychological methods behind it. People don't realize for instance how bot farm operations scientifically select a sample of an audience that will be particularly susceptible to a particular message, and how they craft the message for that sample. Sutton Smith is one of the few who has been willing to show how it's done in this short video: https://www.taivideos.com/i-ran-a-bot-farm.html
Aldous Huxley, who died in 1963, mentions "the endless scroll of your social media feed"?
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The problem with the word "propaganda" is that audiences assume that it refers only to the content of the disruptive message, rather than the sophisticated strategic psychological methods behind it. People don't realize for instance how bot farm operations scientifically select a sample of an audience that will be particularly susceptible to a particular message, and how they craft the message for that sample. Sutton Smith is one of the few who has been willing to show how it's done in this short video: https://www.taivideos.com/i-ran-a-bot-farm.html